UGC but
better, smarter & bolder.
CHARLOTTE ○ 33 ○ YORK, UK ○
1 Million+
Organic UGC views and counting
500+
Products sold
(on TikTok shop alone)
Pro Setup
DJI OSMO Pocket 3, pro mic & softbox lighting
UGC That Breaks the Mould
With over 10 years in marketing and as a full-time Creative Director & Graphic Designer, I don’t just follow trends, I set them. I split my time between creating engaging UGC and crafting visually stunning designs, blending creative storytelling, clever transitions, and pro-level visuals to keep your audience hooked from start to finish. My design expertise ensures every piece is uniquely on-brand and visually polished. Expect content that’s fun, fresh, and designed to make an impact, not just fill the feed.
Trusted by 50+ brands
Recent video work
Photography
Hey Charlotte! Really love what you've done here with the content - colours and visuals are fab!
Boundless Snacks
Thank you so much for sharing this. We are very impressed with the level of quality of your shots and your editing skills.
Untamed
I wanted to reach out with some great news 😊 Ruggable absolutely loved your content! They would love to collaborate with you again
Ruggable (Through agency)
Results
For the past 9 months, I’ve been running a TikTok account for my two Maine Coon cross kittens, achieving viral success with several videos, over 2.3 million views (1 million of those being UGC) and 400+ products sold via TikTok Shop. I’ve also collaborated with pet brands to produce authentic, results-driven UGC content.
This hands-on experience has sharpened my understanding of what works—and what doesn’t—when creating content that hooks viewers and converts. Whether you’re in the pet industry or another sector, I bring tested strategies and creative expertise to deliver impactful UGC for your brand.
1 Million+
Organic UGC TikTok views and counting
500+
Products sold
(on TikTok shop alone)
What is UGC and Why It’s Essential for Your Marketing Strategy
UGC, or User-Generated Content, is authentic, relatable content created to mimic real customer experiences. It’s designed to build trust, engage audiences, and drive conversions by showcasing products or services in a way that feels genuine and approachable. From short-form videos to impactful visuals, UGC is the cornerstone of modern marketing strategies for both organic and paid social media campaigns. It’s content that resonates, connects, and delivers results.
84%
Trust
84% of consumers trust brands more when they use UGC.
4x
Clicks
UGC ads get 4x higher click-through rates than standard ads.
62%
Engagement
62% of consumers prefer marketing featuring real customers.
10%
More sales
UGC boosts conversion rates by 10%.
154%
Revenue
UGC increases revenue per visitor by 154%
*worldmetrics.org